Farming and Fisheries

Our Farming Pillars

Everything we do is based on five Pillars that benefit everyone and guarantee the food you buy is ethical, sustainable and of exceptional quality. Discover how we’re working to improve the lives of everyone throughout our supply chain, from the communities to the people who work in our stores.

Responsibly sourced fish

With many fish stocks getting dangerously low, we've taken action.

We constantly check that our own-brand fish range, fresh, frozen, canned and has been responsibly sourced. Our aim is to provide a level of transparency that increases your confidence in the steps we’re taking to ensure all our fish is responsibly sourced.

Backing British

In 2017, we switched to 100% British fresh meat and by 2018 we will be 100% British across our frozen own-brand meat.