Fresh meat, poultry, fish, eggs, and milk, everything we sell is sourced from suppliers who are passionate about what they produce and how they produce it. Everyone we work with has been chosen because they share our belief in honesty, fairness and trust, and are able to work to our strict standards in welfare and quality. In return, our Farming Groups provide networks that help farmers share knowledge and invest in their farms.
Everything we do is based on five pillars, which we encourage our farms to incorporate into their farming practices too. Farms are then assessed every year and awarded Bronze, Silver or Gold. As farms progress through the pillars, they receive an additional premium according to the level they achieve. These pillars cover:
- Animal Health, welfare & quality
- Responsible Resource
- Environmental Impact
- People & Skills
By doing all of this it means our customers can enjoy our food, knowing they can trust where it’s come from, farmers are supported and animals are treated properly.
Find out how we work together to make sure you can always buy high-quality meat and produce at affordable prices.