MWW Farms is one of our valued producers who, for the past 16 years, have been growing and packing a range of crops in the Severn Valley, an area renowned for early production due to its light, sandy soils and low risk of frost.
The Co-op and MWW Farms have worked closely to create a three year strategic plan, which means we can offer both extended UK seasonality and new UK product lines for our customers.
Simon Barnett, head of growing at MWW, says: “We managed to plant peas before New Year to get product on to Co-op shelves by the first week of May this year and Co-op customers also had Tenderstem® Broccoli available to them on Christmas Day last year.”
Over the years, MWW Farms has continued to use innovative methods to establish itself as leader in the field fora broad spectrum of crops; such as offering UK Trimmed Fine Beans to reduce air miles through the UK season. We have worked with them to invest in asparagus production alongside commercial trails of mangetout, fennel and butternut squash for this summer.
In addition, we have been able to set land aside for longer establishing crops with the knowledge that there will be a demand for the produce on The Co-op shelves. An example of this would be our commitment to locally grown Asparagus to enhance our British credentials. With longer term contracts we can take an extended view on payback allowing for more sustainable and innovative investment models.