Turkey

Our 100% fresh British turkey is reared by farmers we know and trust to meet our strict welfare standards

They also understand the standards expected under the Red Tractor Assurance scheme and that's why we label all of our turkeys with the familiar farm assured Red Tractor logo alongside the Quality British Turkey mark. That's why you can be sure you're buying turkey farmed in the UK to high standards of food safety, traceability and animal welfare.

Our turkeys are:

  • 100% British
  • Living in sheds that are temperature and ventilation controlled
  • Enjoying 24-hour access to food and water
  • Moving freely around and interacting in a stimulating environment

Meet the producer - Tony

We headed to Norfolk to find out why our British turkey tastes so good.

Tony produces 100% British turkey under the Red Tractor quality assurance scheme for Co-op. They are raised in Norfolk and Tony says “If they could talk they would sound exactly like me!” His first job of the day is to check all the birds in their sheds. Here they make sure they have plenty of food, water and everything is running well.

“The birds are lively, noisy and inquisitive. They move around freely in barns where they have perches and toys to peck at, enabling them to display natural behaviour. That’s how we know they are happy and healthy.”

They have been rearing turkeys for over 65 years across East Anglia. Tony believes that producing the best quality and tasting turkey is down to the dedication of his staff. Some of the farm managers have in excess of 30years experience and wouldn’t think anything of coming out in the middle of the night to safeguard the welfare of the birds. Christmas is an exceptionally busy time of the year and is always 18 months in planning.

“Biosecurity is incredibly important to us, its helps us protect the health and welfare of our birds. We manage every stage of the process so we know where our birds are from.”

They also try to keep their carbon footprint as low as possible by supplying farms from hatchery and breeder farms within a 20 mile radius. They have 200kw of solar panels and have planted 4 hectares of woodland.

All our fresh turkey is 100% British, sourced from farms in England.

All of our turkeys are raised to our strict animal welfare standards. This means they live in sheds where the temperature and ventilation are monitored and controlled to meet the bird’s requirements all day and night. They have access to food and water at all times and can move freely around the shed where they can interact with their companions. They are also able to stimulate natural behaviour through environmental enrichment in the housing such as perches and straw bales.

Find out more about animal welfare

Our turkeys are Quality British Turkey and Assured Foods (Red Tractor) certified, meaning they are produced to high standards of food safety, traceability and animal welfare. Remember to choose products labelled with the British Turkey Quality mark – turkey meat reared on British farms backed with the good assurance of quality. Turkeys produced to the British Turkey Quality mark are produced to great standards of quality, food safety, traceability and animal welfare.

To find out more about British serving traditions for the Christmas Dinner and the ideal cooking times, visit the British Turkey website here.