Fairtrade Coffee

All our own brand coffee is Fairtrade

We sold our first fairly traded coffee, Cafedirect back in 1992, two years before the Fairtrade Mark was introduced.

When prices were at a 30 year low in 2003 and farmers were struggling to afford to grow coffee, we switched our entire own brand range to Fairtrade. We’ve since gone beyond Fairtrade to support thousands of smallholder coffee producers in Colombia and Guatemala.

In Colombia, Rosa has been provided with new coffee bean drying equipment. We supported over 5000 smallholder coffee producers from Aguadas Co-operative to improve their coffee crop. Since then we’ve used funds from our Growing Stories campaign (2015-16) to support a new community education programme. Women in Rosa’s community have taken part in training on nutrition, food safety and skills to grow their own fruit and veg.