You’ll find a lot less sugar in Co-op own brand products.
We know that helping customers to manage the amount of sugar in their diets is really important and we’ve been working hard to reduce sugar in many Co-op products, especially the foods we know children enjoy.
In the past five years *, we’ve removed a massive over 582 million teaspoons of sugar in Co-op branded products. We’ve done this slowly by reducing sugar gradually so that it all still tastes great and customers. Here’s some examples of the sugar reduction work carried out in 2018;
Our biggest reduction has been to remove 180 million teaspoons of sugar from our instore bakery range. Co-op flapjack bites contain nearly 57% less sugar, shortbread mini bites contains 20% less sugar and pain aux raisins now contain 20% less sugar.
Our Irresistible sticky toffee pudding now contains 18% less sugar. While our 2 pack profiteroles has gone down by 23% and 2 pack Co-op tiramisu contain 28% less sugar.
Another 3 million teaspoons of sugar were removed from our confectionary range, taking our total sugar removed to 46 million teaspoons.
We’ve removed over 17% sugar from our ginger nut biscuits, over 11% from our plain chocolate digestive biscuits and over 8% from our rich tea biscuits.
We’ve brought our sugar reduction in breakfast cereals up to 15 million teaspoons of sugar removed.
Our rocket lollies contain over 21% less sugar, milk choc ices contain over 6% less sugar.
We’ve removed over 9 million teaspoons of sugar from our cakes and cake bar range. Our Food to Go carrot cake bar now contains over 20% less sugar.
We’ve removed another 2 million teaspoons of sugar from our yogurts range, as we’ve removed up to 15% of sugar across a number of flavours from the Irresistible range of yoghurts.
For information on our sugar reduction before 2018, please see our blog: https://blog.coop.co.uk/2018/04/09/weve-removed-over-328-million-teaspoons-of-sugar-from-coop-branded-products/
To make it easier for customers to make healthier choices, we use traffic light nutritional labelling on the front of our products. The red, amber, green colours show at a glance whether a product is high, medium or low in sugar as well as fat, saturated fat and salt. Check out our website for more guidance on how to use food labelling https://food.coop.co.uk/food-ethics/health-and-wellbeing/labelling
*since July 2014